We did we choose to package our amazing all natural soap in familiar aluminum cans? Because aluminum is amazing!
Let me explain...
Aluminum cans are simple and easy for just about anyone to recycle, and the world's existing recycling infrastructure is designed specifically to recycle our cans over and over again. Plus, every can of soap we sell is one more single-use plastic bottle that doesn't have to hit our landfills and oceans.
- Aluminum drives the entire recycling economy. Recycled aluminum is worth about 4x more than plastic, and 1000x more than glass. Local recycling programs simply wouldn't exist without the money they make from recycled aluminum.
- It’s also very ductile and easy to machine, cast, draw or extrude, and has thermal and electrical conductivity almost as good as coppers. Throw in good corrosion resistance, and it’s easy to see why aluminium is the most produced and widely used nonferrous metal: from airplanes, satellites and space shuttles to beer cans and packaging, we can’t get enough of it.
- Aluminum can be infinitely recycled. A piece of aluminum can be turned into a product and then melted down to become something else an unlimited number of times. The same aluminum that holds your soap today could be a a new car door tomorrow, or the wing of an airplane in 10 years.
- In fact, it’s one of the most recycled and recyclable materials today — so much so that almost 75 percent of all aluminium ever produced in the U.S. is still being used today. Compare that to plastic where even if it get's recycled (and that's a big if) it can only do so 1 or 2 times before it becomes just another piece of trash that pollutes the earth for the rest of time.
- Aluminum makes up just 1% of trash in the United States. Despite 65 billion aluminum cans being used every year, we do a pretty decent job of keeping them out of landfills and out of the ocean. It doesn't matter if it can be recycled, what matters is how consumers behave. Right now about 63% of consumer aluminum gets recycled. Compared to plastic (29%) and glass (26%) it means that aluminum is the clear sustainable choice. Don't get us wrong though, there's lots of room for improvement here and we're committed to using our brand to support that.
And, it takes as little as 60 days to get a used can washed, melted, processed and into a grocery store as a brand new can. The process saves enough power to run a TV for three hours. While cans are the most recycled — and the most produced — form of aluminium, siding, gutters, car components, storm window frames, and lawn furniture can also be recycled. The next time you throw away an aluminium can, picture the can half full of gasoline. That’s how much energy goes into making it, and how much energy will have to be spent to produce a new one rather than recycling it.
So go ahead, enjoy that can of soda or beer (or soap!!) and then toss it into the recycling -- it's not 'goodbye', it's just 'see ya later'